SEO report of highlandparkbank.com
Welcome | Highland Park Bank & Trust
www.highlandparkbank.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
- Implement the viewport meta tag.
SEO
URL
Domain : www.highlandparkbank.com/
Character length : 25
Title
Welcome | Highland Park Bank & Trust
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://highlandparkbank.com/robots.txt
https://highlandparkbank.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Welcome | Highland Park Bank & Trust
Character length : 36
Good! The title’s length is between 10 and 70 characters.
Character length : 36
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 11%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 23 | 0 | 0 | 0 | 0 |
Heading structure in the source code
- <H1>
- <H2>
- <H2> Follow Us
- <H2>
- <H2>
- <H2>
- <H2>
- <H2> Online Banking
- <H2> Quick Links
- <H2> News
- <H2> News & Events
- <H2> Information
- <H2>
- <H2>
- <H2> Welcome
- <H2>
- <H2> Facebook Posts
- <H2> Tweets
- <H2>
- <H2> Newsletter Signup
- <H2> Helpful Resources
- <H2>
- <H2>
- <H2>
Word cloud
- bank11
- mortgage9
- services8
- banking7
- business6
- information6
- online6
- website5
- credit5
- community5
- overview4
- highland4
- park4
- loan4
- home3
- wealth3
- savings3
- login3
- links3
- card3
- deposit3
- trust3
- news3
- management3
- rates2
- lender2
- commercial2
- process2
- leaving2
- tweets2
- institutional2
- wintrust2
- redirected2
- mobile2
- how2
- decisions2
- locally2
- hometown2
- great2
- lending2
- app2
- below2
- clicking2
- site2
- area2
- free2
- checking2
- kids2
- locations2
- events2
- offer2
- smart2
- solutions2
- money2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| bank | |||
| mortgage | |||
| services | |||
| banking | |||
| business | |||
| information |
Two Word cloud
- park bank2
- your mortgage2
- card information2
- hometown banking2
- mobile app2
- checking savings2
Three Word cloud
- you will be leaving2
- solutions for you2
- redirected an outside website2
- bank website and will2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 25 images on this web page.
Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
4.80
Flesch Reading Ease
67.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
3.90
Dale–Chall Readability
6.20
SMOG Index
8.30
Spache Readibility
5.00
Number of letters
2666
Number of words
539
Number of sentences
133
Average words per sentences
4
Number of syllables
859
Syllables in words
890
Average syllables in words
1.59
Number of words in first three syllables
103
Percentage of word / syllables
19.11
Words not in Dale-Chall easy-word list
204
Words not in Spache easy-word list
149
Technologies
Mobile optimization
This website is optimal for mobile devices!
Detected applications
 | Drupal | CMS |
 | Google Analytics | Analytics |
 | jQuery | JavaScript Frameworks |
 | jQuery UI | JavaScript Frameworks |
 | PHP | Programming Languages |
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Good! The website uses printer-friendly CSS.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
2,130 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
16
Number of source domains
5
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://m.highlandparkbank.com/.. /js_e23ea35da24414d872b7adeba1b8f81c.js
- http://cdn.wintrust.us/redirect/css/modal.css
- http://m.highlandparkbank.com/.. /css_16836a00d53c5f12012b10527f352ceb.css...
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.highlandparkbank.com/sites/default/files/js/js_4e597e0f1f501ebf594bea33491b67dc.js
- http://www.highlandparkbank.com/sites/default/files/js/js_9727609c42616871aa51c7b754d84fc7.js
File size of all javascript files combined
387.95KB
Javascript minifying
You can save 32.2KB (24% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.highlandparkbank.com/sites/default/files/css/css_1ccd5e81f2b114176f7370458b66ba8e.css
- http://www.highlandparkbank.com/sites/default/files/css/css_187009cfed66221281c65bdd19c04146.css
File size of all css files combined
32.26KB
CSS minifying
You can save 406B (19% compression) on the analysed URL by minifying the CSS files.
- By minifying http://cdn.wintrust.us/redirect/css/modal.css you can save 406B (19% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
14.65KB
Gzip compression
Error! By using Gzip you can save 56.8KB (66% compression) on your site.
- By compressing http://m.highlandparkbank.com/.. /js_e23ea35da24414d872b7adeba1b8f81c.js you can save 56.8KB (66% compression rate)
- By compressing http://m.highlandparkbank.com/.. /js_2b5fcee65ad4be26d96cd590edcc91b2.js you can save 42.2KB (77% compression rate)
- By compressing http://m.highlandparkbank.com/.. /css_16836a00d53c5f12012b10527f352ceb.css... you can save 22.6KB (76% compression rate)
- By compressing http://m.highlandparkbank.com you can save 9.3KB (64% compression rate)
- By compressing http://m.highlandparkbank.com/.. /respond.min.js you can save 1.9KB (49% compression rate)
- By compressing http://cdn.wintrust.us/redirect/css/modal.css you can save 1.4KB (65% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
13
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| http://cdn.wintrust.us/redirect/css/modal.css | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /print_icon.gif | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /nav_main_bg.jpg | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /respond.min.js | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /css_16836a00d53c5f12012b10527f352ceb.css... | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /css_d6b28bd2aad6915e6533bb984a78ae1d.css... | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /bank_theme_2011_logo.png | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /ehl_fdic_mobile.gif | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /who_we_are_philosophy.jpg | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /js_2b5fcee65ad4be26d96cd590edcc91b2.js | Expiry time is not specified |
| http://m.highlandparkbank.com/.. /js_e23ea35da24414d872b7adeba1b8f81c.js | Expiry time is not specified |
| http://www.google-analytics.com/ga.js | 2 hours |
Speed test – Images
File size of all images combined
25.61KB
Image optimisation
You can save 6.3KB (27% compression) by optimising the images below:
- By lossless compressing the http://m.highlandparkbank.com/.. /who_we_are_philosophy.jpg you can save 3.6KB (24%) data.
- By lossless compressing the http://m.highlandparkbank.com/.. /ehl_fdic_mobile.gif you can save 1.1KB (41%) data.
- By lossless compressing the http://m.highlandparkbank.com/.. /nav_main_bg.jpg you can save 998B (75%) data.
- By lossless compressing the http://m.highlandparkbank.com/.. /bank_theme_2011_logo.png you can save 657B (15%) data.
Traffic
Alexa
4261722
Main traffic sources
Links
We found a total of 94 different links.
Internal links: 75
External links: 19
Internal links: 75
External links: 19
External links:
Internal links:
Website security
IP
192.237.160.187
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H1 : Welcome Mobile, ( 0px from top )
- H1 : , ( 10px from top )
Typos
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